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We are

Women of color focusing on creating effective and affordable design for local businesses. We are diversifying the design industry through empowering women within design-related fields.

Our Mission 


Our mission is to uplift communities of color through providing effective design that builds equity, equality, and expressiveness making design accessible for all.

The “product & industrial design is 95% male... yet women make up 63% of students studying creative arts & design at university, yet design remains 78% male.”

- Design Council Survey, The Design Economy 2018



Women of Concept

( W.O.C. )

Woman of Concept is the digital face of HueMatter, which accentuates women of color within the design community by creating a network of passionate, socially aware women of concept.

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